Initiate is a boutique marketing house in Los Angeles that centers on culture and lifestyle, specializing in brand development, product marketing, and integrated solutions. Through dynamic consumer engagement, we connect the worlds of culture and lifestyle with product and technology, creating brand experiences that move and motivate today's generation of consumers.
"What began as casual marketing advice at the request of friends and acquaintances, has become a thriving operation rooted in idea generation, brand development, cross-functional relations and creative execution. With an early career powering through mid-level roles at various corporations from NBC TV to Harman International, Richard Ngo-Tran knows a thing or two about the corporate ladder. In 2004, while a music product manager with JBL, Ngo-Tran began a small moonlighting project to assist friends in the audio industry with their marketing needs. This venture would eventually become known as Initiate Inc." - Inc Magazine, Top 500|5000