Initiate is an integrated creative marketing agency based in Los Angeles, with offices in New York. Our focus is growing businesses within the worlds of culture, lifestyle, music, sports and technology, specializing in brand marketing, product management, business development and integrated solutions. Through strategic engagement, centered on business growth, we integrate culture and lifestyle with product and technology, creating brand experiences that move and motivate today's generation of consumers.
"What began as casual marketing advice at the request of friends and acquaintances, has become a thriving operation rooted in idea generation, brand development, cross-functional relations and creative execution. With an early career powering through mid-level roles at various corporations from NBC TV to Harman International, Richard Ngo-Tran knows a thing or two about the corporate ladder. In 2004, while a music product manager with JBL, Ngo-Tran began a small moonlighting project to assist friends in the audio industry with their marketing needs. This venture would eventually become known as Initiate Inc." - Inc Magazine, Top 500|5000