BUILDING BRANDS | GROWING BUSINESSES
ENGAGE. CREATE. INSPIRE.
Integrated Creative Marketing.
Initiate is an integrated creative marketing agency based on culture and lifestyle-centric brands within the areas of consumer products, health, beauty, tech, music, sports and entertainment.
From brand development and engagement strategies, to product marketing and growth solutions, we create integrated brand experiences that motivate today's generation of consumers.
"What began as casual marketing advice at the request of friends and acquaintances, has become a thriving operation rooted in idea generation, brand development, cross-functional relations and creative execution.”
“With an early career powering through mid-level roles at various corporations from NBC TV to Harman International, Richard Ngo-Tran knows a thing or two about the corporate ladder. In 2004, while a music product manager with JBL, Ngo-Tran began a small moonlighting project to assist friends in the audio industry with their marketing needs. This venture would eventually become known as Initiate Inc." - Inc Magazine, Top 500|5000
